I had promised myself not to delve into another heavy topic, but after talking with my friend Monika over at splendid willow recently, I began to reflect on promotion and marketing. Or in my case the lack thereof. I readily admit that self promotion is the hardest part of being an independent artist (and business owner).
To my own ears, I just don't sound sincere when telling someone about my talent, skills, and general goodness. I am a little better at the behind-the-scenes stuff like maintaining an email list, sending out newsletters, and promoting events, but only to a small degree. I still have a hard time imposing my work and wares on other people. It seems like there must be a better, more organized, and less intrusive way of handling promotion through new media. Maybe not.
I am not spying, prying, or looking to steal your creative marketing ideas, but I would love to hear your thoughts on the subject. If you are interested I'll be glad to share more of mine in future posts.
Speaking of self promotion, inleaf now has a page on facebook and I would love for you to become fans. It is not my intention to duplicate the blog over there. Instead I envision the facebook page to be a place where I will feature new work and publicize shows and other events. No pressure to join though – I know that the world is divided about "social networking" and its merits.