imogene + willie


If it was not so far, I would take my lovely husband by the hand jump in the car and head over to imogene + willie. We would get there in time for some shopping, and I would finally find that perfect pair of jeans I have been searching for. Then we would stay for supper and song by the bonfire in the back yard, hanging out with other imogene + willie friends and Lalai the lab.

Imogene + willie is a boutique/design studio/manufacturing center housed in an old gas station in Nashville, TN. The company was founded by husband and wife team Matt and Carrie Eddmenson, who after working for years developing denim wear for big brand names wanted to branch out on their own. Imogene + willie is a unique concept where creativity, craftsmanship, and authenticity is flourishing under one roof. Person to person interaction is at the core of their business model, as is utilizing local talent for production, marketing, and photo shoots. The store is filled with their jeans, dresses, and t-shirts, mixed in with vintage finds and other expertly crafted goods. If you can't make it to Nashville I encourage you to visit their website (don't miss the fantastic introductory video by John Moessner), browse their look book, or contact them to find out how to get your hands on those perfect cuffed jeans.